Subsection of: Creating an Effective Business Plan
Adapted from content excerpted from the American Express® OPEN Small Business Network
Your table of contents needs to be clear and easy to read. Here’s how Clean As a Whistle Cleaning Services – which provides janitorial and office cleaning services to corporations – presented the contents of its business plan:
Clean As a Whistle Cleaning Services
| 1. Executive Summary | Page 2-5 |
| 2. Business Description Page | Page 6-12 |
| Industry The Company Products Positioning Pricing |
6-7 7-8 8 9-10 11-12 |
| 3. The Market | Page 13-23 |
| Customers Market Size/Trends Competition Estimated Market Share sales projections |
13-15 16-17 17-19 20 21-23 |
| 4. Development/Production | Page 24-32 |
| Development Status Production Process Cost of Development Labor Expenses and Capital Requirements -operating expenses-capital requirements-cost of goods |
24-25 26 27 28 29-32 |
| 5. Sales, Distribution & Marketing | Page 33-39 |
| Sales Distribution Marketing |
33-35 35-37 37-39 |
| 6. Management Team | Page 39-43 |
| Management Ownership Board of Directors Support Services |
39-41 41 42 43 |
| 7. Difficulties and Risks | Page 44 |
| 8. Financials | Page 45-54 |
| Cash Flow Balance Sheet Income Statement Capital Required/The Deal Exit Plan |
45-47 48-50 50-52 53 54 |
- FAQ’s
- Introductory Elements
- Business Description
- The Market
- Development & Production
- Sales & Marketing
- Management
- Financials
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